Acceptable Use Policy

1. Purpose

This Acceptable Use Policy ("AUP") sets out the rules that apply to everyone who uses AvatarMill (the "Service"), including all members of any workspace. It is part of our Terms of Service. Breaching it can lead to content removal, workspace suspension, account termination, forfeiture of credits, and (in serious cases) referral to law enforcement.

If you are the Owner of a workspace you are responsible for ensuring everyone you invite understands and follows this AUP.

2. Absolute Prohibitions

The following uses of the Service are absolutely prohibited. There are no creative, satirical, or research exceptions, and breach will result in immediate termination and, where applicable, reporting to law enforcement.

• Child sexual abuse material (CSAM): any image, video, or prompt that depicts, sexualises, or attempts to generate a minor in a sexual or sexually-suggestive context. We use automated and manual review and report suspected CSAM to the National Center for Missing & Exploited Children (NCMEC) and equivalent authorities.
• Non-consensual intimate imagery: sexual or nude depictions of an identifiable real person without their explicit, demonstrable, prior consent. This includes "nudify" use of clothed source photos and undressing or sexualising real people.
• Sexualisation of public figures or strangers: creating sexual or sexually-suggestive content depicting an identifiable real person you have not obtained consent from, including public figures, celebrities, influencers, or anyone whose photo you found online.
• Content depicting real-world violence against real people: realistic depictions of murder, assault, torture, or terrorism targeting identifiable individuals or groups.
• Promoting or facilitating self-harm or suicide.
• Material that incites or promotes terrorism, genocide, or mass violence.

3. Identity, Likeness, and Consent

3.1 Reference Photos

When you upload reference photos of an identifiable real person to create a character, you represent and warrant that:

• You are that person, or you have that person's explicit, informed, prior consent to use their likeness with an AI generation service
• You will not use the resulting character to depict that person in contexts they have not agreed to
• You will honour any request to delete their likeness from the Service

3.2 Public Figures and Strangers

You must not upload reference photos of, or generate content depicting, identifiable public figures, celebrities, influencers, politicians, or strangers without their consent. This applies regardless of whether the photos are publicly available online.

3.3 Disclosure of Synthetic Content

When you publish or distribute content generated by the Service that depicts a real person or could be mistaken for a real-world photograph or recording, you must disclose that it is AI-generated where required by applicable law (including the EU AI Act and similar regimes) or by the platform you are publishing on.

4. Misinformation, Fraud, and Manipulation

You must not use the Service to:

• Create content intended to be passed off as a genuine news event, official statement, or recording of a real event that did not occur
• Impersonate any person or organisation, including by mimicking their public communications, branding, or voice in misleading ways
• Generate fake evidence, fake documents, fake identification, or fake reviews
• Conduct or facilitate phishing, scam, or social-engineering campaigns
• Manipulate elections or political processes, including generating deceptive depictions of candidates or officials

About device-authentic metadata: the Service offers device profile and EXIF finishing intended to make Generated Content suitable for native upload to social platforms that expect realistic camera metadata. You must not use this feature to deceive a court, regulator, journalist, insurance company, or other party as to the origin of the content.

5. Intellectual Property

You must not use the Service to:

• Reproduce or imitate the work of identifiable artists, designers, or studios in ways that infringe their copyright or trademark rights
• Generate content using prompts that name a living artist with the intent of replicating their style for commercial use
• Reproduce protected logos, branding, or trade dress without authorisation
• Circumvent watermarks, content credentials, or attribution embedded in source material

6. Sexual Content

The Service is not intended for the production of pornography or sexually-explicit content, and our upstream AI providers prohibit it. You must not use the Service to generate:

• Pornographic or sexually-explicit imagery of any kind
• Nude or semi-nude depictions of real people without consent (see Section 2)
• Content sexualising minors in any form (absolutely prohibited; see Section 2)

Tasteful, non-sexual depictions of the human body (for example, swimwear, fashion, or fitness) are permitted subject to the rest of this AUP and the policies of any platform you publish on.

7. Harassment and Hate

You must not use the Service to:

• Harass, threaten, intimidate, or stalk any person
• Generate content depicting an identifiable person in a degrading or humiliating manner
• Promote violence or hatred against any group based on race, ethnicity, national origin, religion, gender identity, sexual orientation, disability, or other protected characteristic
• Use slurs, dehumanising language, or violent imagery targeting protected groups

8. Dangerous, Harmful, and Illegal Activity

You must not use the Service to plan, promote, instruct, or facilitate:

• The manufacture, sale, or use of weapons (including firearms), explosives, biological, chemical, or radiological agents
• The synthesis or distribution of controlled substances or precursors
• The unauthorised access to, disruption of, or damage to any computer system, network, or service (including ours)
• The development or deployment of malware, ransomware, spyware, or surveillance tools targeting individuals without consent
• Any other activity that is illegal in the jurisdiction where you operate or where the affected person is located

9. Service Integrity

You must not:

• Attempt to bypass, evade, or interfere with rate limits, billing, content moderation, watermarking, or safety systems
• Probe, scan, or test the vulnerability of the Service except as part of a coordinated disclosure (contact hello@avatarmill.com first)
• Resell or sublicence access to the Service without our written agreement
• Scrape, crawl, or systematically harvest data from the Service beyond what our APIs permit
• Use the Service to train competing AI models, derive model weights, or generate large synthetic datasets for redistribution
• Use multiple accounts to circumvent suspensions, free trials, or rate limits

10. Reporting Violations

If you believe content or activity on the Service violates this AUP, applicable law, or your rights, please email hello@avatarmill.com with as much detail as you can provide (URLs or asset IDs, the nature of the violation, and any evidence). Reports of CSAM, non-consensual intimate imagery, or imminent harm are prioritised.

If you have lost control of a likeness, character, or workspace and need urgent takedown assistance, mark your email "URGENT — TAKEDOWN".

11. Enforcement

We may, with or without notice and at our sole discretion:

• Remove or restrict access to specific content or characters
• Suspend or terminate the offending user account or entire workspace
• Forfeit any unused credits in a workspace terminated for breach
• Refer the matter to the upstream providers we depend on
• Refer the matter to law enforcement, NCMEC, IWF, or other relevant authorities
• Cooperate fully with lawful investigations, including disclosing account, billing, and content data

Decisions about enforcement are made by us and are final, but you may appeal a suspension by contacting hello@avatarmill.com with context.

12. Changes to This Policy

We may revise this AUP from time to time. We will indicate revisions by updating the "Last updated" date and, for material changes, by sending notice to your account email. Your continued use of the Service after changes take effect constitutes acceptance of the revised AUP.

13. Contact